The Rozy Effect

The Rozy Effect is a podcast that releases weekly episodes interviewing well-renowned thought leaders in the digital transformation space. She needed a quality branding to attract new listeners and reflect the core principle of the brand.

We had the opportunity of creating an entire brand identity for The Rozy Effect.

INTRODUTION

The launch proved to be successful garnering over 200 podcast downloads within the first 60 days. We worked to ensure the podcast hosting was properly integrated with the website.

Brand Discovery

We met to discuss core principles of the brand and the goal of the website.

Wireframe & Mockup

Sketches were converted to digital mockups in Adobe XD and served as high-fidelity prototype of the final website.

Sketch

Initial concepts were sketched on paper to see how ideas would translate to real life.

Site Launch

The website was successfully launched, URLs were tested and pages were optimized for search engines.

BRAND IDENTITY

The brand identity was cohesive and sought to combine leadership principles and include elements reminiscent of the technology industry. The brand identity includes the adinkra symbol esono anantam or “elephant’s footprint” which symbolizes leadership, protection, power and security. The Rozy Effect brand also includes elements to show relevance to the tech industry. The brand deliverables included the following:

Logos

Web Design

Podcast Cover Art

UI/UX Design

Hand Drawn Sketches

Digital Mockups

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Brand Identity

Logo Design

Visual Identity

Podcast Cover Art

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Web Development

Custom WordPress CMS

Responsive Site Design

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THE RESULTS

The Rozy Effect brand launched and gained over 100 followers within the first week of the launch. The website regularly has visitors and serves as a repository for both listeners and a resource for leaders.

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PODCAST DOWNLOADS

EPISODES

ONLINE VISITORS

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