Web Design
Pinch of Africa makes African food easy, fun, and flavorful without sacrificing all the time in the kitchen. We had the opportunity of creating a new website for the brand.
INTRODUTION
The launch proved to be successful and sold out during their first holiday sale (Valentine’s Day) We developed a custom website design by leveraging our development process.
Lo-Fidelity Mockup
Hand drawn sketches were converted to digital mockups in Adobe XD
Website Prototype Development
Mockups were converted to hi-fidelity prototypes
Custom Shopify Design
Website was designed with Shopify and tailored to client’s needs
Quality Assurance
The website was successfully launched and URLs were tested.
WEB DESIGN
Pinch of Africa is an exciting seasoning blend company that introduces traditional flavors of Africa to a wider global American taste palette. The owner had experienced successful catering events in the Northeast and needed to expand their reach to the rest of the U.S. The website was designed to immediately stimulate the viewer’s appetite which would then lead to the fast, easier purchases. We wanted the screen to feel like they were looking at a plate of hot, delicious well-seasoned African meats and dishes. The deliverables of the website include the following:
Design Mockup
Web Design
UI/UX Design
Hand Drawn Sketches
Digital Mockups
Web Development
Custom Shopify CMS
Responsive Site Design
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THE RESULTS
The launch proved to be a huge success. The business grew exponentially on the Shopify platform. Our team worked to make sure all content was properly optimized. Pinch of Africa sold out of their entire inventory with the first successful holiday sale.
20
% RETURNING CUSTOMER RATE
1175
ONLINE VISITORS IN 3 MONTHS
43
$ AVERAGE ORDER VALUE
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Visible Spectrum is an Atlanta-based branding and web design studio that helps diverse women founders create a strong brand presence online.
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